![]() ![]() ![]() They even cover social media! When it comes to their rank tracking, SEMrush does three basic things. That’s because this service is designed for all areas of search engine and internet marketing. With SEMrush, you have access to a wide variety of tools. There’s a decent chance that you already have access to the best rank tracker tool on this list, at least if you’re using comprehensive offerings with advanced features and, if needed, unlimited users and PDF reports. Rank Tracker Tools Included with Top Comprehensive SEO Tools From there, you have opportunities to improve with daily updates and insights across unlimited domains. As they put it, Search Console shows you how Google sees your website. When it comes to the best rank tracker tool, Google Search Console gives you a quick look at overall performance for both desktop and mobile rank tracking, including keyword checks. For that reason, they’re quite willing to help with SEO strategy and offer their own version of a keyword rank tracking tool. In fact, competition for top search positions is beneficial to Google and its advertisers. Just because Google is the “sheriff” that does the rankings doesn’t mean that they don’t want you to do well. In other words, they believe that two sets of digital “eyes” on keyword metrics are better than one. Plus, you should consider that a majority (57%) of brand managers use a second tool to re-check the rankings provided by their main keyword rank tracker. Instead, the tracking software tool simply gathers information about keyword position to provide daily rankings. One reason for this, of course, is that the best rank tracking tool doesn’t have an emotional attachment to keyword suggestions. Simply put, a rank tracker tool helps you automate and build reports in a more accurate, scaled, and unbiased way than you can do yourself. Likewise, it’s easier to figure out if your traffic is dropping due to your competition performing better on a keyword or something else with a suite of SEO tools and rank checking tools at the ready.įurther Reading: 11 SEO Best Practices to Follow in 2023 Why Should You Use a SERP Rank Tracker Tool? Using the best rank tracker tool, you will gain better insights into which keywords are bringing you the most search traffic. One of the biggest parts of SEO is keeping track of these algorithm changes and any interactive reports you may receive, then responding to them for best results. Troubleshoot traffic drops and algorithm changesįinally, as most people know, Google and other search engines change their algorithms frequently. Once you know what your competition is doing right, it’s easier to adjust your organic keyword strategy to meet the challenge. This is true both for the keywords used, their overall performance, backlink analysis, and the use of paid search. If you’re doing SEO right, your rank checker tool’s SEO analysis can do research on competitor rankings as part of your overall business plan. ![]() Monitor your competitorsĪnother use for the best rank tracker tool is to see how well your competition is doing with their daily keywords. Similarly, you might find that a keyword you didn’t think about yet is trending and worth pursuing for increased organic traffic potential. Perhaps switching from single to plural, swapping word order, or another minor adjustment instantly improves competitiveness. For instance, SEO professionals might find that the most popular keywords for their industry are highly competitive, but that a small keyword change can make them more highly ranked on a major search engine. Using the best rank tracker tool, you can sometimes identify new keyword opportunities. However, there are other reasons to track keywords besides getting the most clicks through organic traffic. Don’t believe me? People click on one of the first five organic search engine listings 67.6% of the time. Over time, you want to get your website on the first page of Google for the most important keywords. Great SEO means that your website’s average position will be higher on the search engine results page. In short, any successful SEO strategy requires content marketers to understand the performance of your SEO efforts, from working through keyword difficulty to identifying the best way to achieve high mobile ranking. Why Do You Need to Track Keyword Performance? Which Rank Tracker Tool Will You Choose?.Which Other Rank Tracker Tools Should You Use?.Rank Tracker Tools Included with Top Comprehensive SEO Tools.Why Should You Use a SERP Rank Tracker Tool?.Troubleshoot traffic drops and algorithm changes.Why Do You Need to Track Keyword Performance?. ![]()
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